The three biggest ways blogging can improve your SEO on Shopify are:
- It helps bring in informational search traffic
- It create internal linking opportunities
- It helps build topical authority
1. Additional Search Traffic
If you have an ecommerce store on Shopify, blogging is a great way to bring in more traffic to your website.
Here are a few ways you can find blog topics to bring in more search traffic:
- Answer questions people have about your products
- Find out what your competitors are writing about
- Use tools like Ahrefs, SEMRush, and Google Keyword Planner to figure out which questions/keyphrases are frequently searched about your products
Once you have the keyword/keyphrase focus, you can begin writing your content. There’s no minimum word count you need to hit with your blog posts, just be sure that you are covering the topic in depth, and providing a solution for you website visitors.
2. Internal Linking
Blogging on your Shopify store is a great opportunity to internally link to your important product and collection pages.
What is internal linking, and why is it important?: Internal linking is when you link to another page on your website. It’s important because by internally linking, you are showing both users and Google what pages are important on your website.
For example, if you have a particular product page where you are internally linking to it from 50 different blog posts on your site, that’s a huge signal that it’s an important page on your site.
Any backlinks you get to those blog posts will pass some authority to those pages that are internally linked as well, so it’s important that you don’t skip internal linking.
3. Topical Authority
Topical authority is more important than ever now.
Google’s goal is to show the BEST results possible for any given keyword search. In other words, they want to show results where they know that website is an expert on that topic. The best way to do that is to look at which sites cover that topic in depth across their site.
For example, let’s say you sell handbags on your site. You have one collection page and few handbag product pages. If you have no other content about handbags on your site, there’s a good chance Google won’t want to show your pages in the search results, because you have no topical authority.
However, if you have 50 blog posts on topics such as “Best handbags under $100”, “Most Durable handbags”, etc. Google has reason to believe that you have some level of expertise on handbags.
Blogging is extremely important for your Shopify store to help:
- Build additional search traffic
- Create Internal Linking Opportunities
- Build Topical Authority
All three of those pieces are so important when it comes to SEO.
Creating blog content can be time consuming, which is a big reason why most ecommerce stores don’t blog regularly.
If you’re looking for help in this area, our Shopify SEO services can help create both the content topics, along with the blog content for your ecommerce store, so that you don’t have to worry about it yourself.